Gary Vaynerchuk, a blogger and entrepreneur, discusses the smart moves that AOL has been making lately
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But we'll sure as hell talk about it anyways...
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Aaron: "Let me tell you, Gretzky was no Gandhi."
MP: "I'd like to swim in Scrooge McZuckerberg's silo of money."
Royce: "Im like the george dubya of fiwk!"
Aaron: "If you could hear me, you would hear my voice getting all high like a teenage girl meeting Justin Timberlake"
Scott: "I could also write 'How to Turn 5 Sentences into 1: Thoughts on the Ellipsis'"
Aaron: "Wait, so this is your second non-consecutive year living in Paris? Does that make you the Grover Cleveland of Americans residing in Paris?
MP: "I'd like to swim in Scrooge McZuckerberg's silo of money."
Royce: "Im like the george dubya of fiwk!"
Aaron: "If you could hear me, you would hear my voice getting all high like a teenage girl meeting Justin Timberlake"
Scott: "I could also write 'How to Turn 5 Sentences into 1: Thoughts on the Ellipsis'"
Aaron: "Wait, so this is your second non-consecutive year living in Paris? Does that make you the Grover Cleveland of Americans residing in Paris?
I find this commentary really interesting and relevant. It's a brilliant way for AOL to change its bad "brand equity" into some good brand equity by pushing smaller, more focused brands. If they take off and are successful, I think AOL is banking that ad revenue is only going to increase to those types of blogs in the future. A really smart bet, in my opinion.
ReplyDeleteWhat do you think?