Showing posts with label Viral video. Show all posts
Showing posts with label Viral video. Show all posts
Happy Friday! White People Problems
I was inspired to post this because our friend Natalie is having white people problems today. Exceptionally long line at the fancy cupcake bakery or something. And it reminded me that "white people problems" and of course "double rainbow" are my two favorite new terms of the last year. In fact, this white people problems video is a double rainbow, to use the appropriate parlance. (Yes, that phrase just earned me 170 points on the douche scale.)
What are your favorite new pop culture phrases of the year?
Weekend Comedy 9/4
The Double Rainbow Song is meant to champion the awesomeness of the original double rainbow video, which I just assume everyone has seen by now.
Great Idea (I think?), poor execution
Why don't more companies try to do this? I can only imagine that developing a great, funny, interesting video that goes viral can reach as many people as buying a 30 second spot on The Jay Leno Show. (check out the search I used). Unfortunately, I don't think this particular video is good enough to truly go viral...so I am applauding the effort and the idea, not the video itself. Is this where advertising will go in the future? Advertisers not wanting to pay to broadcast their ads? Between this idea (not yet a theory) and DVR (which is a whole separate conversation about how Tivo could not quite become the Kleenex or Xerox of the DVR industry) which allows viewers to fast forward through commercials, will TV ads eventually die out? Will the commercial time become so cheap that broadcast networks will be unable to provide shows with the great production values we have come to expect? Are we going to move back to '50s style product placement?
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