Smart Management: Chrysler and Starbucks

Two recent Business Week articles showed different approaches of companies managing in the economic downturn. The first is from Chrysler and its new CEO Sergio Marchionne of Fiat; Marchionne is moving quickly to increase competitiveness at Chrysler and is aggressively changing the management there. The second example is that of Howard Schultz re-taking his place as Starbucks CEO after vacating the position from the company he founded; he is looking for more efficiency within the company and opening the company to new ideas.